Report forecast the global energy drinks market to grow at a CAGR of 12.69% and 12.11%, in terms of revenue and volume, respectively, over the period 2014-2019.
Energy drinks are a category of non-alcoholic beverages that contain stimulants such as caffeine in combination with numerous other ingredients such as taurine, methylxanthines, amino acids, herbal extracts, and vitamin B, which provide consumers with an energy boost.
Energy drinks, which are often slightly carbonated, deliver instant energy as well as physical and mental stimulation. They also contain large amounts of caffeine and other stimulants, and sugar or other sweeteners, herbal extracts, and amino acids.
This report covers the present scenario and growth prospects of the global energy drinks market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the retail sales of energy drink products in both on-trade and off-trade channels.
According to the report, the vendors in this market are increasingly focusing on launching innovative marketing campaigns to increase awareness of their brands among consumers. They use innovative marketing strategies to portray the stated benefits of their products to consumers, thereby influencing their purchase decision.
Based on products type, the global energy drinks market can be classified into the following segments:
- Energy drinks
- Energy shots
- Energy mixers
The report also covers the segmentation of the market based on the sale of energy drinks using various distribution channels:
Hypermarkets and supermarkets
- On-trade
- Independent retailers
- Convenience stores
- Others (vending machines, gas stations, cash and carry retailers, and online retailers)
Key players in the Global Energy Drinks Market: Coca-Cola, Monster Beverages, PepsiCo, Red Bull and Rockstar
Other Prominent Vendors in the market are: AriZona Beverage, Celsius, Crunk Energy Drink, CSC Brands LP, Dark Dog Energy Drink, Dr Pepper Snapple Group, Hector Beverages, Hiball, Hype Energy USA, ID Life, Jaguar Energy Drink, Living Essentials, Mad Croc Brands, MusclePharm, National Beverage, Oceanside Energy Beverages, Otsuka Holdings, Power Drinks, Scheckter’s Organic Energy, SK Energy Shots, Suntory Beverages, Unique Beverage, ViSalus, Vital Pharmaceuticals, Vital4U and Xyience Xenergy
Key market driver
- Innovation in terms of formulation
- For a full, detailed list, view our report
Key market challenge
- Negative publicity through mass media
- For a full, detailed list, view our report
Key market trend
- Launch of new product lines
- For a full, detailed list, view our report
Key questions answered in this report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Spanning over 68 pages “Global Energy Drinks Market 2015-2019” report covers Executive Summary, Scope of the Report, Market Research Methodology, Introduction, Market landscape, Market segmentation by product type, Market segmentation by product category, Market segmentation by packaging type, Market segmentation by label type, Market segmentation by distribution channel, Geographical segmentation, Key leading countries, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Key vendor analysis, Appendix.
For further information on this report, please visit- http://mrr.cm/ofd
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